On leaving the British Army, Cliff wanted to create a better way for former service men and women to access second careers after resettlement. Pimento Connection was initially formed in a bar for friends and colleagues and the business has grown from strength to strength.

The name PIMENTO first was used in World War 2 in France by Cliff’s close friend and hero, Tony Brooks.

A fluent French speaker, Tony joined and operated as a member of the Special Operations Executive (SOE) and, whilst still aged barely 20 years old, was twice parachuted into France to form and command a group of resistance fighters (code-named PIMENTO).