How Is Your Personal Brand Looking?

It is highly competitive ‘out there’ and so personal branding when job hunting is not just an option – it’s a necessity. We all know that a company must have a brand and ‘be on brand’ at every given opportunity but how many of us consider our own personal brand having the same importance?

Your own personal brand is your unique combination of skills, experiences and personality. This is how you present yourself to potential investors, customers, employers and business partners.

So in order to build a strong personal brand, start by identifying your core strengths and values and have these in mind every time you post content. What sets you apart from others in your field?

Are you aware that one of the first things potential employers do is look at your social media content?

Are you commenting positively on posts?
Are your posts controversial?
Is your personal brand looking good across all areas of social media?

Sharing your knowledge and insights on LinkedIn, on other social channels and at industry events is a way to boost your personal brand. Connecting with influential people within your industry is important to keep the network open and wide – especially if you are job hunting.

(And remember, posting negative content isn’t a good look….)

So try crafting a compelling story that resonates with your target audience to achieve engagement and remember to be authentic because people are drawn to genuine stories and real connections.

Share a behind-the-scenes snapshot of what a day in your life looks like, including your successes, and even challenges. This transparency builds trust and relatability – both of which are really important when job hunting.

Consider highlighting your value proposition by identifying what you can offer that others don’t. This could be your unique background and expertise, your approach to problem-solving, or your perspective on industry trends. Clearly communicating this value helps differentiate you from others.

Remember, personal branding is not a one-off thing to try in the hope that it yields results. It is a consistent and ongoing process.

By strategically crafting and promoting your personal brand, you’ll not only stand head and shoulders above your competitors, but also build lasting relationships, open up doors to continued professional development and ultimately, career success.